InnovationMarket Entry, Positioning & EntryContent & CommunicationInterface & ExperienceIdentity & Branding Are ideas the best way to get to innovation? What’s a good hack to review rapidly transforming markets? Can Indian women wear their love for colours on their hair? Will tee-totalers show the way for tomorrow’s party animals? How can a roomful of hair scientists think beyond hair? How can a hotel chain grow into a lifestyle brand? How can an Indian start-up disrupt an invisible category? What do today’s Indian brides-to-be want from a jewellery brand? How do we help people see the role they play in making a product sustainable? What can get India to listen to podcasts? How can an ‘NGO’ position itself as an aspirational brand? How can a brand ride on niche gaming culture in India? How can a global team get a sense of India in an hour? How can a team help top management feel its project journey? Can a health drink get mums to reconsider their child’s daily diet? How can an energy drink stand out in Ramadan? What does chocolate have to do with real moments of love? How can an app make sense to someone who hasn’t grown up with computers? What will make a public platform feel safe for young Indian women? Why do Mumbaikars act instead of waiting for help in a crisis? Why do Indians trust blood donation camps more than blood banks? How can an iconic Indonesian brand get a contemporary makeover? Why don’t Indian finance brands think of women as more than just wealth?
