Can Indian women wear their love for colours on their hair?

This was a burning question for L’Oréal, one of the most famous hair coloring brands in the world. They wanted to innovate a ‘crazy color palette’ for India and were looking for some real life inspiration for this.

Our solution was to curate a panel of hair and lifestyle bloggers, who had an inspiring point of view and a thriving local following on hair coloring. The immersive show and tell session with them was co-moderated by us.

This session was a case in point for how inspiring today’s most social influencers can be. They certainly inspired some very crazy color palettes for L’Oréal in India – keep an eye out for them!

Image Credit:
Happy In The Head Salon on Facebook