How can a global team get a sense of India in an hour?

Hasbro’s global executive team was going to visit India. They wanted a ‘culture hacking session’ to get to know India in an hour – from current national sentiment, to business mindsets, to toy category dynamics.

These immersion sessions we put together are always highly experiential. Our session for Hasbro included a cultural synopsis, a point of view on Indian business culture, and an aisle of ‘daily Indian objects’ to show and tell with.

Hasbro reviewed our session as one of their best immersions into this market, category and local mindset…all within the limits of a conference room!

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hyprlocl