How can a roomful of hair scientists think beyond hair?

L’Oréal was planning a workshop for hair care innovation across Southeast Asian markets. The team had already crunched all available hair data in previous brainstorms on this brief. They needed a fresh lens on it.

We designed and ran this session with their Customer Marketing Intelligence, Research & Innovation and lab teams. It focused on provocations and concepts for innovation that we arrived at by synthesizing a variety of their local reports as well as benchmarks products from within and outside the category. We also took along a sketch artist to make sure that ideas could be brought to life as richly as possible.

The fodder we created was a fresh look at what the team had been working with for a long time. And of course, the ideas from that session are now in prototyping across L’Oréal’s markets.

Image Credit:
www.hypemyhair.com