It isn’t easy to pitch an innovation idea to people who haven’t been a part of creating it. This is a challenge we frequently partner with L’Oréal’s innovations team on.

We stitch together a variety of content (ethnographic footage, lab footage, market data, lab results, product demos, etc.) into rich-media pitches for new product developments. In effect, crunching journeys of several months / even years into a 1-2 minute innovations pitch.

We work with L’Oréal teams across markets on these, most closely with their Tokyo office. So we are are always in the know about the leading edge of personal care well before launch into markets!

Image Credit:
Karthik Jayashankar, friend of hyprlocl


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