How can an energy drink stand out in Ramadan?

Glucon-D had wrangled a tiny spot in the popular Uttar Pradesh community publication, Inquilab, during Ramadan. The challenge was to not get lost in the festival advertising clutter, and to avoid the trap of stereotypes and advertising tropes this festival is always subjected to.

The campaign we developed was inspired by a series of conversations with young and old people who were celebrating the holy month. And through their eyes, we got a telling glimpse into why Ramadan is not just a fasting ritual, but a reminder of the human values one should live by.

Our campaign features 30 small and everyday acts that spread the Ramadan energy, celebrated by Glucon-D.

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