
One of the world’s most loved chocolate brands was convinced there was a connection between love and chocolate – and they wanted real life inspiration for their global communications.
Our job was to curate this inspiration for their global advertising agency. We met young couples and parents with young children across Mumbai to do this – along with goodie bags of their favourite chocolates and our friendly camera crew.
Needless to say, we had some great conversations and a lot of chocolate – which was the perfect setting for curating real life anecdotes of love between people, and of their love for chocolate 🙂
Image Credit:
hyprlocl
ClientF&BYear2017MethodsSLICE-OF-LIFE ETHNOGRAPHIES, LOCAL INSIGHT & INTERPRETATION