Market Entry & Positioning

How can a hotel chain grow into a lifestyle brand?

How can an Indian start-up disrupt an invisible category?

How can a brand ride on niche gaming culture in India?

What do today’s Indian brides-to-be want from a jewellery brand?

How do we help people see the role they play in making a product sustainable?

Are ideas the best way to get to innovation?

What can get India to listen to podcasts?

How can an ‘NGO’ position itself as an aspirational brand?

How can a leading food delivery service extend its brand?

How can an app make sense to someone who hasn’t grown up with computers?

What will make a public platform feel safe for young Indian women?

Why do people prefer unbranded mattresses in west India?

How can an international brand grow in progressive India?

How can a 1st mover make a comeback?

Can a young Indian brand be the country’s new icon of progress?

How can a children’s rights NGO get Indian youth involved?

How can a global team get a sense of India in an hour?

How can a team help top management feel its project journey?

Can a health drink get mums to reconsider their child’s daily diet?

How can an energy drink stand out in Ramadan?

How can an iconic Indonesian brand get a contemporary makeover?

Why don’t Indian finance brands think of women as more than just wealth?

Why do Mumbaikars act instead of waiting for help in a crisis?

Why do Indians trust blood donation camps more than blood banks?

What does chocolate have to do with real moments of love?

What’s a good hack to review rapidly transforming markets?

Can Indian women wear their love for colours on their hair?

Will tee-totalers show the way for tomorrow’s party animals?

How can a roomful of hair scientists think beyond hair?