Started working from 2020 while finishing her masters in English. Started with content and poetry writing, now indulges in qualitative research and life photography.
Likes to go on solo trips and befriends the hostel staff and localites.
Likes to roam around the beauty and history of Delhi.
A project management and recruitment specialist, she started her career at Unilever and has worked with leading research agencies over the last 20 years.
Began her career in 2008 and has donned many avatars since – quant researcher, brand consultant, advertising planner, qual researcher, and sci-fi writer.
Loves travelling to crowded marketplaces and old Indian cities that carry on unmindful of the social media gaze.
Pepper is her first baby angel - she was always hug-averse, making this a moment to remember!
Zippy is her second baby and she is perennially trying to see the world through his eyes.
Was the head of Lifestyle Research Lab, Product Innovation at Samsung India and Director, India and Global Strategist at Iconoculture (now Gartner) before starting to consult with companies around the world.
Enjoys being a nosy mom to two Gen Z young adults.
Turns to yoga & meditation because Google doesn't have all the answers.
Thinks everything is within walking distance and loves to wander where the WiFi is weak.
Began her career in advertising before finding her true interest in qualitative research. Has been a researcher for 6+ years and still gets a kick out of learning something new with each project.
Usually found aggressively telling people about ethnography!
Loves working in rural contexts/ with youth/ kids/ for women/ queer rights ; generally invested in demystifying research processes by making them more inclusive and fair
Forever chasing artisanal communities, across India
Spends a ridic amount of time making embroideries like visceral concept "art" - sneeze of the day!
Adores kids, especially the ones that pull her in for selfies mid-conversation!
Began her career as a qual researcher in 2014 and now consults as an independent brand and design strategist. Loves partnering with start-ups and jamming on ideas for Business Development and marketing.
Loves road trips, travel, photography, and travel photography #wanderlustfolyf
Amateur birder - eyes to the sky (always) and feet firmly on the ground (sometimes)!
Bansi was the love of her life - now, she also has 5 sweetest Indies (Laddoo, Barfi, Makhan, Rambo, Diwali) who occupy her heart and attention
Began her career in 2008 and has donned many avatars since – quant researcher, brand consultant, advertising planner, qual researcher, and sci-fi writer.
Loves travelling to crowded marketplaces and old Indian cities that carry on unmindful of the social media gaze.
Pepper is her first baby angel - she was always hug-averse, making this a moment to remember!
Zippy is her second baby and she is perennially trying to see the world through his eyes.
Was the head of Lifestyle Research Lab, Product Innovation at Samsung India and Director, India and Global Strategist at Iconoculture (now Gartner) before starting to consult with companies around the world.
Enjoys being a nosy mom to two Gen Z young adults.
Turns to yoga & meditation because Google doesn't have all the answers.
Thinks everything is within walking distance and loves to wander where the WiFi is weak.
Began her career in advertising before finding her true interest in qualitative research. Has been a researcher for 6+ years and still gets a kick out of learning something new with each project.
Usually found aggressively telling people about ethnography!
Loves working in rural contexts/ with youth/ kids/ for women/ queer rights ; generally invested in demystifying research processes by making them more inclusive and fair
Forever chasing artisanal communities, across India
Spends a ridic amount of time making embroideries like visceral concept "art" - sneeze of the day!
Adores kids, especially the ones that pull her in for selfies mid-conversation!
Began her career as a qual researcher in 2014 and now consults as an independent brand and design strategist. Loves partnering with start-ups and jamming on ideas for Business Development and marketing.
Loves road trips, travel, photography, and travel photography #wanderlustfolyf
Amateur birder - eyes to the sky (always) and feet firmly on the ground (sometimes)!
Bansi was the love of her life - now, she also has 5 sweetest Indies (Laddoo, Barfi, Makhan, Rambo, Diwali) who occupy her heart and attention