Swiggy wished to seize the opportunity to broaden its future product pipeline. Their goal was to elevate user satisfaction by fostering innovative product ideas rooted in a consumer-centric approach, rather than solely prioritizing business objectives—the wilder the idea the better; it was a no-holds-barred brief! Therefore, the challenge was to collaboratively generate a minimum of 100 innovative product ideas and features each for Food, Instamart and Dineout directly with creative consumers!
Our innovation initiative not only exceeded the 100-idea milestone in each vertical but also empowered Swiggy to gain a first-mover advantage on numerous novel concepts directly inspired by consumers, effectively future-proofing the company!
Swiggy wished to seize the opportunity to broaden its future product pipeline. Their goal was to elevate user satisfaction by fostering innovative product ideas rooted in a consumer-centric approach, rather than solely prioritizing business objectives—the wilder the idea the better; it was a no-holds-barred brief! Therefore, the challenge was to collaboratively generate a minimum of 100 innovative product ideas and features each for Food, Instamart and Dineout directly with creative consumers!
Our innovation initiative not only exceeded the 100-idea milestone in each vertical but also empowered Swiggy to gain a first-mover advantage on numerous novel concepts directly inspired by consumers, effectively future-proofing the company!
