Meta AI stepping into WhatsApp can transform how people connect and get things done in everyday life - and its teams had drafted prototypes to explore the scope and boundaries of this potential in key markets including India.

Our task was to assess these prototypes with Gen AI enthusiasts and skeptics across India - which worked best on WhatsApp, which didn’t, why?

India’s appetite for AI is legendary, and its reactions to it can be quite different from Western markets - especially on WhatsApp, which is home to the typical Indian’s inner most circles today. Our findings are helping its teams contextualize what will make Meta AI feel welcome into such intimate spaces.