%20(1).png)
L'Oréal’s data showed that beauty consumers across South and SE Asia are rapidly evolving their skin and hair care routines these days. The team had identified their archetypal approaches but needed real-life evidence to bring these alive and to pin point innovation opportunities bubbling up across them.
To answer this brief, hyprlocl’s task was to forensically unpack the beauty routines of leading-edge beauty consumers across India and Indonesia.
Every time we deep-dive into the worlds of beauty consumers these days, we realise afresh how quickly not just trends - but needs, concerns, goals and behaviours can change in our times. Our findings from this investigation are giving rich inspiration to L'Oréal’s innovation teams on this - and perhaps as importantly, to our research teams whose beauty routines and haircuts are now impeccably up-to-date 💅🏽💆🏽♀️💇🏽♀️
L'Oréal’s data showed that beauty consumers across South and SE Asia are rapidly evolving their skin and hair care routines these days. The team had identified their archetypal approaches but needed real-life evidence to bring these alive and to pin point innovation opportunities bubbling up across them.
To answer this brief, hyprlocl’s task was to forensically unpack the beauty routines of leading-edge beauty consumers across India and Indonesia.
Every time we deep-dive into the worlds of beauty consumers these days, we realise afresh how quickly not just trends - but needs, concerns, goals and behaviours can change in our times. Our findings from this investigation are giving rich inspiration to L'Oréal’s innovation teams on this - and perhaps as importantly, to our research teams whose beauty routines and haircuts are now impeccably up-to-date 💅🏽💆🏽♀️💇🏽♀️
