Agoda knows that AI chatbots are changing how people dream of and plan their travels these days. It wanted to benchmark AI apps that leading-edge traveler are using and understand the opportunities for AI to better serve them across critical markets like Singapore, Indonesia and India.

hyprlocl’s task was to unpack their travel planning journeys, the role of tools that they use through it - and the role of AI at every step.

We found that the journey to a perfect trip often starts with a Reel / TikTok - and snowballs into countless open apps and tabs over the next steps. At the heart of this clutter are the AI apps that travellers are increasingly turning to for making sense of it all - like they are in many aspects of life, from work to wardrobe decisions.

Our findings on AI’s emerging role in today’s travel planning journeys are informing Agoda’s strategies for making travel planning as inspiring an experience as the trip itself 🚀

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