India is a global leader in the adoption of AI with a promising rate of growth in adoption YoY. It’s versatile and rapidly evolving base of travelers arepart of the breed driving this phenomenon. AI chatbots seem to be giving increasing competition to other online ways of travel information and inspiration gathering, as well as planning among them.

Our brief was to unpack the emerging role of AI chatbots among travelers, alongside other online tools they use – to explore emerging opportunities and strategies for Gemini and Google Search.

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Our research fleshed out the client’s hypotheses on how Indian Gen Z & Millennials are planning travel using a mix of AI chatbots and search tools today. The richly nuanced travel planning journeys we uncovered pointed to rapidly evolving triggers and barriers for using a variety of online and offline tools at different stages. Plan your next trips on Gemini and Google Search to know more!