A global OTT brand has long been synonymous with ‘high quality content’. After identifying key quality markers for entertainment content these days, the next step was to explore what these markers meant across markets.
hyprlocl’s task was to break down these quality markers with Indian audiences: Which ones resonate most and why? What is the OTT brand already delivering on vs. falling short on? What ‘high quality markers’ can most credibly be owned by it?
Our findings are feeding into a global report to future proof the global OTT brand’s high quality positioning in an ever more competitive content industry.
Go watch what we uncovered :)
A global OTT brand has long been synonymous with ‘high quality content’. After identifying key quality markers for entertainment content these days, the next step was to explore what these markers meant across markets.
hyprlocl’s task was to break down these quality markers with Indian audiences: Which ones resonate most and why? What is the OTT brand already delivering on vs. falling short on? What ‘high quality markers’ can most credibly be owned by it?
Our findings are feeding into a global report to future proof the global OTT brand’s high quality positioning in an ever more competitive content industry.
Go watch what we uncovered :)
