Swiggy’s 4.0 revamp was driven by its obsession with providing a simple and effective app experience for its users. It implied reconsidering every page and element of the app, its user flow, design and comms. Our task was to provide Swiggy with a continuous stream of rich ethnographic user feedback during the pilot phase as learnings for scaling it across India…
It is thrilling to be part of co-creating the next edit of one of India’s favourite delivery apps. This is what kept our participants hooked through the weeks that they fed live intel to the Swiggy teams. You have them to thank the next time you open up Swiggy 4.0 to order in. 🍽
Swiggy’s 4.0 revamp was driven by its obsession with providing a simple and effective app experience for its users. It implied reconsidering every page and element of the app, its user flow, design and comms. Our task was to provide Swiggy with a continuous stream of rich ethnographic user feedback during the pilot phase as learnings for scaling it across India…
It is thrilling to be part of co-creating the next edit of one of India’s favourite delivery apps. This is what kept our participants hooked through the weeks that they fed live intel to the Swiggy teams. You have them to thank the next time you open up Swiggy 4.0 to order in. 🍽
