The L’Oréal innovations team needed to shake things up. It was time to plan the year’s pipeline and organising yet another ideation session didn’t feel inspiring enough. We were commissioned to design and run an offsite around innovations thinking that could inspire great ideation for the year. We designed and ran a 3-day hackathon towards this…

The problem with ‘ideation sessions’ in our industry is that coming up with ideas starts feeling like an end in itself. But where do ideas come from? This is a question that falls by the wayside in the rush towards more ideas, any ideas. Meaningful ideation demands refocusing on self-awareness, empathy for others, mental blocks and fresh provocations. Having a party or two in between doesn’t hurt either :)