Women’s World Bank (WWB) works to economically empower women through financial includusion, especially focusing on giving them access to financial tools and safety nets that improve their economic well-being.

Their brief was to investigate women entrepreneurs across urban and rural India - with the specific goal of modeling meaningful insurance products for them, their families and their businesses. What are the deepest needs and need-gaps that insurance can serve for them?

Women entrepreneurs are a first-of-a-kind breed in India, dealing with socio-cultural risks and realities that men can be oblivious of. Looking at insurance from their point of view means thinking like the street-smart survivors they are.  How can insurance holistically protect them, their family, business and life they are building? How can it be of value today AND in future? How can it feel like a progressive choice - made for these symbols of progress in India? Our insights on all this and more are feeding into WWB’s insurance models for them ❤️🔥