Though the trend has been upwards in the last few years, India continues to have among the lowest Female Labor Force Participation Rates in the world. Young Women Entrepreneurs (YWEs) here are a complete contrast to the mainstream of Non-working Women (NWs), – not only do they work, but they are bosses of their businesses!
Social strategy agency WRTHY and their clients came to us with 3 big questions: What are the social norms shaping YWEs? How do they get learnt, reinforced & propagated? Opportunities to open-up these social norms for them?
This investigation was led by hyprlocl’s women entrepreneurs – so it hit unsettlingly close to home at many times. That said, we walk away more inspired than ever before - not only by YWEs, but also by the new kinds of parents, husbands, in-laws and others opening-up social norms with them 🦄
Though the trend has been upwards in the last few years, India continues to have among the lowest Female Labor Force Participation Rates in the world. Young Women Entrepreneurs (YWEs) here are a complete contrast to the mainstream of Non-working Women (NWs), – not only do they work, but they are bosses of their businesses!
Social strategy agency WRTHY and their clients came to us with 3 big questions: What are the social norms shaping YWEs? How do they get learnt, reinforced & propagated? Opportunities to open-up these social norms for them?
This investigation was led by hyprlocl’s women entrepreneurs – so it hit unsettlingly close to home at many times. That said, we walk away more inspired than ever before - not only by YWEs, but also by the new kinds of parents, husbands, in-laws and others opening-up social norms with them 🦄
