Bacardi was in the thick of developing its new campaign for India. Its ambition was to speak to the country’s youth, especially Gen Z, so as to channel their spirit, invite them into its fold and be part of the variety of new social occasions opening up for them. We partnered closely with Virtue, Bacardi’s advertising agency, to investigate how Bacardi’s campaign could strike the right chord…
It is a rare phenomenon in our industry for creative teams and researchers to collaborate so eagerly and closely together—a promising recipe for a great brand to find its mojo with a brave new generation. Have we managed to do this for Bacardi with India’s new breed of youth? Keep an eye out for its new campaign and tell us. :)
Bacardi was in the thick of developing its new campaign for India. Its ambition was to speak to the country’s youth, especially Gen Z, so as to channel their spirit, invite them into its fold and be part of the variety of new social occasions opening up for them. We partnered closely with Virtue, Bacardi’s advertising agency, to investigate how Bacardi’s campaign could strike the right chord…
It is a rare phenomenon in our industry for creative teams and researchers to collaborate so eagerly and closely together—a promising recipe for a great brand to find its mojo with a brave new generation. Have we managed to do this for Bacardi with India’s new breed of youth? Keep an eye out for its new campaign and tell us. :)
