How can an ‘NGO’ position itself as an aspirational brand?

Adventures Beyond Barriers Foundation (ABBF) was started by a blind man who is also arguably mad – mad about adventure sports, that is. He started ABBF so that people with disabilities have opportunities for pursuing adventure sports as well.

Over the last 3 years, ABBF’s vision has grown – to make our world a more inclusive place, one adventure at a time. Their ambition is to be one of the world’s most beloved brands – not just another NGO funded by charity. We work with ABBF as its brand and strategy partners. In 2019, we went on a 4-day hack-a-thon and a trek with them and their friends with disabilities. This was our key prep for drafting their brand positioning blueprint and to start fine tuning their communication and marketing strategy.

We are currently working with ABBF to draft their pitch to corporates. Because creating an inclusive corporate culture is the first step to diffusing our deep rooted social barriers towards people with disability.

Image Credit:
www.adventuresbeyondbarriers.com