What can get India to listen to podcasts?

BBC World Service has a world class portfolio of podcasts and was developing India specific content as well. The problem is, that the Indian mainstream is driven by video content on digital media – so the future looked bleak for podcasts here…

We led BBC World Service’s investigation to shape their go-to-market strategy – meeting current and potential podcast listeners in design thinking workshops that we conducted across Indian cities.

Our report was the primary input into their India strategy. And it was presented to the BBC World Service Editorial team – hot off the press!

Image Credit:
eoto.tech